Collecting information for a process evaluation

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In a process evaluation, the strategies, activities and resources of the project are evaluated. Specific questions for a process evaluation may be:

Is the project getting to the people it is aimed at (the target group)?

Are people satisfied with the program?

Is the project going according to plan?

Are the health education resources appropriate and good quality?

Here are some useful questions to ask to determine if resources are appropriate and good quality.

Helpful Hints For Evaluating Leaflets and Other Resources

Attraction:   Does the leaflet create interest? Catch people's attention? What do people like most and least about it?
Comprehension: Is the leaflet easy to understand? Is there anything confusing in the leaflet?
Acceptability: Is there anything offensive or irritating in the leaflet? Does it conflict with cultural norms (especially if translated insensitively into other languages)?
Personal Involvement: Does the leaflet seem to be directed at the reader personally?
Persuasion: Is the leaflet convincing? Does it seem to persuade the reader to do something?

Hawe et al 1990:70

 

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