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by
Ian Crundall
PhD, BBSc (Hons), Dip.Ed.
Research and Evaluation Co-ordinator
Living With Alcohol Program
Northern Territory Department of Health and Community Services
introduction
The burden of alcohol misuse in the Northern Territory is exceptionally
high when compared to the rest of Australia: in 1989 the percentage
of driver and motorcycle rider fatalities attributable to alcohol
was 50% higher than the national average1;
in 1986 the proportion of alcohol-related deaths was three times
higher in the Territory than for the nation as a whole.2
It has also been found that harmful levels of consumption are twice
as prevalent in the Northern Territory as in Australia overall.3
Furthermore, household expenditure on beer in the Northern Territory
is twice the national average while total household spending on
alcohol is 80% higher than the national average.4
In November 1991 the Northern Territory Government initiated an
innovative public health campaign to reduce alcohol-related harm
in the community. The Living With Alcohol Program (LWA) was introduced
to develop and implement a range of strategies to promote responsible
drinking practices and reduce the alcohol-related problems experienced
by individuals, families and the community at large. It is funded
by a levy applied to liquor containing more than three percent alcohol.
For the 1992/93 financial year this levy returned more than $6.75
million.
The LWA has adopted a harm minimisation approach. The program co-ordinates
and supports a variety of activities that include community development
projects, mass media, education and information campaigns, regulation
and law enforcement, professional development, policy formulation,
enhanced treatment and care facilities, and research and evaluation
activities.
unique characteristics of the territory
Apart from the climate and other geographic aspects, there are
a number of historical, social and demographic features which give
the Northern Territory a unique character and culture. Part of the
research undertaken by LWA has attempted to elucidate which of those
factors might impact on alcohol use and how the program should respond.
Some of the factors which appear to be relevant are summarised below.
drinking tradition
Heavy drinking dates back to the early pioneering days, when alcohol
was one of the few pleasures available and it offered an anaesthetic
effect against the climate and harsh conditions. This tradition
persists, especially in the smaller and more remote towns and among
visitors who regard the Territory as "the last frontier".
This tradition is reinforced and perpetuated by the predominant
male culture. While nationally there are 98 males per 100 females,
in the Territory this ratio is 109:100.
remoteness
With a population density of one person per 8.3 km2 (about one-twentieth
of the national figure) and huge distances between towns, there
is a prevailing sense of remoteness and isolation. This tends to
bind communities, as people seek a sense of identity. Alcohol often
contributes to this community binding process as it acts as a social
lubricant and promoter of group interaction. It also alleviates
the feelings of loneliness and confinement. that can arise from
people being unable to socialise outside their immediate surroundings.
This situation is compounded by the fact that many people relocate
to the Northern Territory rather than grow up there. New arrivals
are estranged from their usual support networks so neighbours and
new friends take on a critical role. While the more casual and sociable
lifestyle is often attractive in itself, to some degree new arrivals
also participate in this lifestyle as they do not wish to risk isolation
by not being involved. While this can result in communities being
more close-knit and supportive, it may also encourage people to
drink excessively because alcohol consumption is so much more pervasive
in the lifestyle of the Northern Territory and people are limited
in being able to socialise outside their immediate surroundings.
population features
There are more young people in the Northern Territory, as evidenced
by the median age of 28 compared to the national median of 32 years.
As young people drink more often and have a greater likelihood of
engaging in irresponsible practices such as binge drinking, this
skewness in the population suggests that drinkers are more prevalent
in the Territory.10,11 This might be exacerbated by the fact that
56% of individuals in the NT are single, compared to 45% nationally.
A greater proportion of the Territory workforce is employed in
industries known to have more high risk drinkers.12
For example, the percentage of people employed in the mining industry
is three times higher in the Territory than it is nationally and
the percentage in the Defence Forces is probably more than double
the national level. Similarly, Aboriginal people and Torres Strait
Islanders comprise 22% of the Northern Territory population, compared
to 1.4% nationally. Although nearly 60% of Aboriginal people (or
more than twice the proportion of the urban population of the Territory)
do not drink, excessive consumption is common among the small number
of those who do drink.14 Further, the number
of interstate and overseas visitors to the Territory each year is
approximately four times the resident population and tourism is
associated with higher levels of alcohol consumption.15
program strategies
The characteristics outlined above help to explain the pattern
of alcohol use in the Territory and offer guidance for the development
and targeting of appropriate strategies. Some of the features of
the program are as follows:
- a community development program designed for remote Aboriginal
communities and soon to be implemented across the Territory.
- a community education and research team established specifically
to address issues relating to young people, work sites and the
alcohol industry.
- a network of LWA workers placed across the Territory to provide
expertise and resources at a local level.
- a grants program aimed at enhancing the delivery of services
by community-based agencies.
- a series of media campaigns promoting a shift to low alcohol
beer, supporting bar staff to meet their serving responsibilities,
discouraging drink driving and highlighting the harmful effects
of alcohol for young people.
- expansion of training in early intervention techniques and establishment
of a certificate course at Batchelor college.
To maximise its impact on the general community, the program pursues
a consultative inter-sectoral approach across different government
departments and various non-government agencies and organisations.
initial results
The program appears to be having a positive impact. Traffic accident
data show that between 1990 and 1992 the number of alcohol-related
accidents dropped by 26% and the number of alcohol-related fatalities
dropped by 21%. While light beer constitutes 25% of the national
beer market, in the Territory it has increased its share from 12%
prior to the levy to 35%. Overall alcohol sales have dropped from
36.6 million litres to 34.1 million litres in twelve months. Apparent
per capita consumption of absolute alcohol has declined by nearly
15% over twelve months.
While these observations are encouraging, the LWA program is a
long-term project that extends to the year 2000. This time-frame
recognises the complicated processes and varied activities that
will need to be implemented if there is to be a sustainable change
in attitudes and behaviours that have become entrenched in the Territory.
Ian A Crundall
Living With Alcohol Program
Northern Territory Department of Health and Community Services
references
- Commonwealth
Department of Health, Housing and Community Services Alcohol:
the facts. Canberra, AGPS, 1992.
- d'Abbs P.
Alcohol use in the Northern Territory: a statistical summary.
Darwin: NT Department of Health and Community Services, 1991.
- d'Abbs P.
Alcohol use in the Northern Territory: February-March 1992. Darwin:
Menzies School of Health Research, 1992.
- Australian
Bureau of Statistics. Household expenditure survey, Australia,
detailed expenditure items 1988-89. Canberra: ABS, 1992.
- Paterson
A. The cyclone, Paddy Cahill, and the G.R. Bulletin 1898;Dec:303-
305.
- Shanahan
P. A study of attitudes and behaviours related to responsible
drinking guidelines. Sydney: Elliott & Shanahan Research,
1993.
- Australian
Bureau of Statistics. 1991 census of population and housing basic
community profile: Northern Territory. Canberra: ABS, 1993.
- Australian
Bureau of Statistics. 1991 census of population and housing basic
community profile: Australia. Canberra: ABS, 1993.
- Australian
Bureau of Statistics. Australia at a glance. Canberra: ABS, 1993.
- Australian
Bureau of Statistics. National health survey: summary of results
Northern Territory 1989-90. Canberra: ABS, 1992.
- National
Health and Medical Research Council. Alcohol and adolescents:
a discussion paper. Canberra: NH&MRC, 1988.
- Occupational
Health and Safety Commission. Work, drugs & alcohol. Melbourne:
Vic Occ Health and Safety Comm, 1992.
- Northern
Territory Tourist Commission. Bulletin of 1992/93 Northern Territory
travel monitor and other tourism related data. Darwin: NT Tourist
Commission, 1993.
- Watson C
Fleming J Alexander K. A survey of drug use patterns in Northern
Territory Aboriginal communities: 1986-1987. Darwin: NT Department
of Health and Community Services, 1988.
- Watts RK
Rabow J. The role of tourism in measures of alcohol consumption,
alcohol availability and alcoholism J Stud Alc 1981;42:797- 801.
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