Northern Territory Government

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DCM > Trade & Investment > Categories

Categories of Eligible Marketing Expenditure

Airfares
Marketing and Promotion
Website Design or Modification
Freight Costs
International Trade Exhibitions and Conferences
International Accommodation
On-the-Ground Costs
Australian Tourism Exchange (ATE)

Territory traders and exporters can apply for financial assistance to cover up to 50% of their direct international marketing project costs.

Eligible projects include existing and new international market development activities, market investigations, establishing in-country support, developing new Territory trade routes, and supporting visits to the Northern Territory by approved overseas buyers/trade missions.

The following information may assist Territory businesses applying for TSS funding:

Airfares

Air travel may be reimbursed up to 50% of the cost of a return economy class airfare out of the Northern Territory, on the most direct route available at the time of travel to and from the final destination.

This reimbursement can include the cost of travel taxes, travel insurance premiums and visa fees, where these costs are not included in the airfare.

TSS funding is available for up to two representatives from the applicant company or firm. However, justification for travel for more than one representative must be provided in your application and final approval is at the discretion of the Department.

Applications may include reimbursement of up to 50% of the travel costs from regional areas to Darwin for the purpose of catching an international flight.
When you undertake personal activities in conjunction with approved marketing activities you may be entitled to a partial reimbursement of the airfare component. The following formula will be used when calculating the component of the airfare that could be covered by the TSS:

Number of days approved by the Department for your business marketing and promotion activities x 50% (maximum TSS funding available

Total number of days for the entire trip e.g. Darwin to Darwin (including personal activities)

 

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Marketing and Promotion

The TSS can cover marketing and promotion costs up to 50% of approved direct export marketing expenditure, up to a maximum reimbursement per claim of A$10,000.

Approved expenditure includes the production costs of internationally branded collateral, online activity, electronic presentations, redesign or packaging modification, other promotional materials (as approved) and international market research.

Applications will need to include a detailed description and formal quote for individual items for which the company is seeking funding under ‘marketing and promotion’. All items will need to be supported by an external (non-company related) invoice.

Website Design or Modification

Businesses can apply for reimbursement of up to 50% of the costs (to a maximum of A$3,000) for approved designs or changes to a website aimed at ‘internationalising’ the site.

Freight Costs

Under the TSS, up to 50% of approved costs may be reimbursed for international freight related to an export marketing activity, such as product samples or trade show materials. This reimbursement is limited to a maximum of A$2,000 for any single application.

The Government reserves the right to refuse reimbursement of freight costs of goods or materials brought back into the Territory, except when an excess stock of sample materials originally taken out of the country is being brought back.

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International Trade Exhibitions and Conferences

Businesses can seek reimbursement of up to 50% of approved costs (to a maximum of A$6,000), including participation costs, to attend international trade fairs and conferences.

You can be eligible to receive TSS funding for a maximum of three ‘scheduled events’ over consecutive or cumulative years. However, previous attendance at the same events and/or markets funded under the Export Marketing Assistance Scheme (EMAS) will count towards the three years supported under the TSS.

Support under the TSS can be given to activities designed to attract Working Holiday Makers to the Territory. Where an applicant for TSS assistance meets the Scheme’s other criteria, such as financial viability, trade outcomes and the potential for export earnings through the direct growth of another industry sector, overseas skilled migration promotional activities will be considered for TSS support.

However, if the primary outcomes sought by applicants engaging in overseas migration promotional activity are the attraction or recruitment of skilled workers, businesses or industry associations participating in these promotional activities will not be considered for TSS support.

  • You must provide receipts for expenditure in all of the above categories to be considered for reimbursement under the TSS.

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International Accommodation

The Scheme provides reimbursement for 50% of actual international accommodation expenditure, up to a maximum of A$150 per person per day. Approved applicants will be required to support this funding with receipts from the accommodation at which they stayed.

A ‘day’ is deemed to be a 24-hour period in which the applicant incurs an overnight accommodation cost and will not cover a period where an applicant travels overnight and does not incur any accommodation costs.

  • Please note: personal expenses such as mini bar and dry cleaning costs are not eligible for reimbursement.

On-the-Ground Costs

A fixed payment of A$100 per day per person is available to all approved TSS applicants to assist with on-the-ground costs of travelling internationally. You will not be required to support this funding with receipts. A ‘day’ is defined as a 24-hour period in which the applicant is away from Australia and not in flight.

Australian Tourism Exchange (ATE)

The TSS can assist Northern Territory tourism operators to attend the ATE for a maximum of three consecutive or cumulative years. If you have previously attended ATE events funded under the Export Marketing Assistance Scheme (EMAS), these will count towards the three years supported under the TSS.

Up to 50% of approved costs for participating in ATE may be reimbursed, to a maximum combined amount of A$5,000.

Combined costs include all categories, except accommodation and on-ground costs, for which separate payments, as previously described, will be applied.

  • Expenditure for ATE, with the exception of on-the-ground costs, must be supported by receipts to be considered for reimbursement under the TSS.

Your proposal should include the full costing of planned expenditure. Tourism related applications will need the full support of Tourism NT before being considered.

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