Goodbye Traditional Advertising … Hello New Media
| Date: | 12 October 2009 |
| Time: | 2pm - 4pm |
| Venue: | Darwin Entertainment Centre |
| Host: | Short Courses, Charles Darwin University |
| Cost: | Free (including afternoon tea) |
Description:
Media convergence, dynamic versus static advertising approaches, online video, citizen journalism and consumer reporting, mobile devices and geo-spatial referencing. This event will address the evolution from traditional ways of advertising businesses and services by looking at how new media and communication technology available today can increase the profile of businesses and gain marketing edge in a competitive environment.
Featuring guest speaker award winning Associate Professor Bill Wade. Bill comes with a range of experiences in online research, educational instruction and creative industry. Bill provides solid prospective on ways to leverage new media approaches to marketing.
Booking information
| sian.abberfield@cdu.edu.au | |
| Phone | 8946 6090 |
| Website | www.cdu.edu.au/aimcourses |